Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion.
The present study investigates the neural pathways underlying individual susceptibility to affective or cognitive information in persuasive communication, also known as the structural matching effect. Expanding on the presumed involvement of the ventromedial prefrontal cortex (vMPFC) in persuasion,...
| Publicado en: | Cognitive, Affective & Behavioral Neuroscience Vol. 20; no. 3; pp. 536 - 551 |
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| Autores principales: | , , , , , , |
| Formato: | Journal Article |
| Publicado: |
Springer Nature
Jun2020
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| Acceso en línea: | Ver este registro en EBSCOhost |