Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion.

The present study investigates the neural pathways underlying individual susceptibility to affective or cognitive information in persuasive communication, also known as the structural matching effect. Expanding on the presumed involvement of the ventromedial prefrontal cortex (vMPFC) in persuasion,...

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Bibliographic Details

Published in:	Cognitive, Affective & Behavioral Neuroscience Vol. 20; no. 3; pp. 536 - 551
Main Authors:	Aquino, Antonio, Alparone, Francesca Romana, Pagliaro, Stefano, Haddock, Geoffrey, Maio, Gregory R., Perrucci, Mauro Gianni, Ebisch, Sjoerd J. H.
Format:	Journal Article
Published:	Springer Nature Jun2020
Online Access:	View this record in EBSCOhost