How do we process prices? Electrophysiological evidence of componential analysis.
The aim of this study was to evaluate if the processing of prices (e.g., 8 euro) involves separate analysis of the digit (8) and the monetary category (euro). Event‐related potentials (ERPs) were recorded when participants performed a price comparison task in which a pair of prices was presented and...
| Published in: | British Journal of Psychology Vol. 111; no. 3; pp. 473 - 492 |
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| Main Authors: | , |
| Format: | Article |
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Wiley-Blackwell
Aug2020
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=144424288&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 144424288 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00071269 BJP jtl: British Journal of Psychology issn: 00071269 maglogo: Y pubinfo: dt: Aug2020 vid: 111 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 144424288 10.1111/bjop.12425 ppf: 473 ppct: 19 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 385KB tig: atl: How do we process prices? Electrophysiological evidence of componential analysis. aug: au: Ojedo, Fernando Macizo, Pedro affil: Departamento de Psicología Experimental, Facultad de Psicología, Universidad de Granada,, Spain Mind, Brain and Behaviour Research Center (CIMCYC), Granada, Spain su: Psychology Task performance Electrophysiology Evoked potentials (Electrophysiology) Mathematical models Mathematics sug: subj: Psychology Task performance Electrophysiology Evoked potentials (Electrophysiology) Mathematical models Mathematics keyword: compatibility effect componential processing price processing compatibility effect componential processing price processing ab: The aim of this study was to evaluate if the processing of prices (e.g., 8 euro) involves separate analysis of the digit (8) and the monetary category (euro). Event‐related potentials (ERPs) were recorded when participants performed a price comparison task in which a pair of prices was presented and they selected the one with higher monetary value. There were compatible comparisons where the digit and the monetary category of one price were higher than those of the other price (e.g., 7 euro – 4 cent, 7 > 4 and euro > cent), and incompatible comparisons where the number of one price was larger but the monetary category smaller than those of the other price (e.g., 4 euro – 7 cent, 4 < 7 but euro > cent). Compatibility effect modulated ERPs in the 350–450 ms time window, with more negative amplitudes in incompatible trials relative to compatible trials. This pattern of results suggests that prices were processed in a componential manner, challenging the evidences of the holistic model. The results of this study agree with the general model framework for multi‐symbol number comparison: The constituents of a multi‐symbol magnitude are processed and compared to each other separately in a componential manner. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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