The Decline of College Textbook Publishing: Cengage Learning and McGraw-Hill.
America's college textbook publishers historically had a business model based on continuing profits and growth led by high prices. However, that model eroded as competition from the used-book market and rental textbooks resulted in falling textbook sales and losses for publishers. Textbook publisher...
| Publicado en: | American Economist Vol. 65; no. 2; pp. 284 - 300 |
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| Formato: | Artículo |
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Sage Publications Inc.
Oct2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=145335784&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 145335784 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 05694345 AEC jtl: American Economist issn: 05694345 maglogo: N pubinfo: dt: Oct2020 vid: 65 iid: 2 pid: 344 pub: Sage Publications Inc. artinfo: ui: 145335784 10.1177/0569434520936621 ppf: 284 ppct: 16 formats: tig: atl: The Decline of College Textbook Publishing: Cengage Learning and McGraw-Hill. aug: au: Carbaugh, Bob affil: Central Washington University, Ellensburg, USA su: Cengage Learning Inc. Electronic textbooks Textbooks Overhead costs Industrial costs Business models sug: subj: Cengage Learning Inc. Electronic textbooks Textbooks Overhead costs Industrial costs Business models keyword: Cengage Learning college textbook publishing McGraw-Hill merger ab: America's college textbook publishers historically had a business model based on continuing profits and growth led by high prices. However, that model eroded as competition from the used-book market and rental textbooks resulted in falling textbook sales and losses for publishers. Textbook publishers are currently revising their business model so as to move away from printed textbooks to digital (online) educational materials. Also, publishers are downsizing their operations and undergoing mergers with each other to survive in the marketplace. The 2019 merger proposal of McGraw-Hill and Cengage Learning reflects the current problems of college textbook publishing: The merger would be between two financially weak companies that are attempting to reduce overhead and production costs and create additional revenue streams. However, the U.S. Department of Justice's concerns about the harmful effects on competition led to the companies' agreement to abandon their plans to merge in May 2020. JEL Classification : A00, K21, L22, L41 pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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