The Decline of College Textbook Publishing: Cengage Learning and McGraw-Hill.

America's college textbook publishers historically had a business model based on continuing profits and growth led by high prices. However, that model eroded as competition from the used-book market and rental textbooks resulted in falling textbook sales and losses for publishers. Textbook publisher...

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Publicado en:	American Economist Vol. 65; no. 2; pp. 284 - 300
Autor principal:	Carbaugh, Bob
Formato:	Artículo
Publicado:	Sage Publications Inc. Oct2020
Materias:	Cengage Learning Inc. Electronic textbooks Textbooks Overhead costs Industrial costs Business models
Acceso en línea:	Ver este registro en EBSCOhost