DISCOUNT PRICING.

We investigate the practice of framing a price as a discount from an earlier price, with information such as "was $200, now $100." We discuss two reasons why a discounted price—rather than a merely low price—can make a consumer more willing to purchase. First, a high initial price can indicate the s...

Full description

Bibliographic Details

Published in:	Economic Inquiry Vol. 58; no. 4; pp. 1614 - 1628
Main Authors:	Armstrong, Mark, Chen, Yongmin
Format:	Article
Published:	Wiley-Blackwell Oct2020
Subjects:	Purchasing Consumers Consumer price indexes Special sales Discount prices
Online Access:	View this record in EBSCOhost