DISCOUNT PRICING.
We investigate the practice of framing a price as a discount from an earlier price, with information such as "was $200, now $100." We discuss two reasons why a discounted price—rather than a merely low price—can make a consumer more willing to purchase. First, a high initial price can indicate the s...
| Publicado en: | Economic Inquiry Vol. 58; no. 4; pp. 1614 - 1628 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Oct2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |