FREE PRODUCT TRIALS: DISCLOSING QUALITY AND MATCH VALUE.

A prepurchase trial allows a consumer to learn both a product's quality and how well it matches her idiosyncratic taste. By offering a trial, the marginal seller thus shifts up demand by increasing perceived quality and rotates demand by revealing match. In contrast to classic results,a trial is off...

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Detalles Bibliográficos

Publicado en:	Economic Inquiry Vol. 58; no. 4; pp. 1565 - 1577
Autores principales:	Lubensky, Dmitry, Schmidbauer, Eric
Formato:	Artículo
Publicado:	Wiley-Blackwell Oct2020
Materias:	Consumers Business Commerce Product quality Idiosyncratic risk (Securities)
Acceso en línea:	Ver este registro en EBSCOhost