FREE PRODUCT TRIALS: DISCLOSING QUALITY AND MATCH VALUE.
A prepurchase trial allows a consumer to learn both a product's quality and how well it matches her idiosyncratic taste. By offering a trial, the marginal seller thus shifts up demand by increasing perceived quality and rotates demand by revealing match. In contrast to classic results,a trial is off...
| Publicado en: | Economic Inquiry Vol. 58; no. 4; pp. 1565 - 1577 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Oct2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=145974812&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 145974812 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00952583 EIQ jtl: Economic Inquiry issn: 00952583 maglogo: Y pubinfo: dt: Oct2020 vid: 58 iid: 4 pid: 480 pub: Wiley-Blackwell artinfo: ui: 145974812 10.1111/ecin.12858 ppf: 1565 ppct: 12 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 361KB tig: atl: FREE PRODUCT TRIALS: DISCLOSING QUALITY AND MATCH VALUE. aug: au: Lubensky, Dmitry Schmidbauer, Eric affil: Amazon, Seattle WA, 98109 Department of Economics, University of Central Florida, College of Business Administration, Orlando FL, 32816 su: Consumers Business Commerce Product quality Idiosyncratic risk (Securities) sug: subj: Consumers Business Commerce Product quality Idiosyncratic risk (Securities) ab: A prepurchase trial allows a consumer to learn both a product's quality and how well it matches her idiosyncratic taste. By offering a trial, the marginal seller thus shifts up demand by increasing perceived quality and rotates demand by revealing match. In contrast to classic results,a trial is offered only when quality is sufficiently high, and sometimes not at all. Fewer trials are offered when match is more important and when there are fewer gains from trade. "Cooling off" rules allowing free returns are effectively mandatory trials, benefiting consumers but decreasing welfare when there are sufficient gains from trade. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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