Source memory for advertisements: The role of advertising message credibility.

Advertising is seen as an untrustworthy source because of the perceived self-interest of the advertisers in presenting product information in a biased or misleading way. Regulations require advertising messages in print and online media to be labeled as advertisements to allow recipients to take sou...

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Detalles Bibliográficos

Publicado en:	Memory & Cognition Vol. 49; no. 1; pp. 32 - 46
Autores principales:	Bell, Raoul, Mieth, Laura, Buchner, Axel
Formato:	Artículo
Publicado:	Springer Nature 2021
Materias:	Advertising Analysis of variance Cognition Communication Internet Mass media Memory Trust Information resources Computer systems Repeated measures design Descriptive statistics
Acceso en línea:	Ver este registro en EBSCOhost