Sharing the Fun? How Social Information Affects Viewers' Video Enjoyment and Video Evaluations.
Online video platforms often present videos together with social information in the form of user comments and likes. This study tested two hypotheses about how this merger of mass and interpersonal communication on online video platforms shapes viewers' evaluations and enjoyment of online videos. Wh...
| Publicado en: | Human Communication Research Vol. 47; no. 1; pp. 25 - 49 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Oxford University Press / USA
Jan2021
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |