Sharing the Fun? How Social Information Affects Viewers' Video Enjoyment and Video Evaluations.
Online video platforms often present videos together with social information in the form of user comments and likes. This study tested two hypotheses about how this merger of mass and interpersonal communication on online video platforms shapes viewers' evaluations and enjoyment of online videos. Wh...
| Publicado en: | Human Communication Research Vol. 47; no. 1; pp. 25 - 49 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Oxford University Press / USA
Jan2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=148569717&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 148569717 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03603989 HUC jtl: Human Communication Research issn: 03603989 maglogo: N pubinfo: dt: Jan2021 vid: 47 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 148569717 10.1093/hcr/hqaa013 ppf: 25 ppct: 24 formats: tig: atl: Sharing the Fun? How Social Information Affects Viewers' Video Enjoyment and Video Evaluations. aug: au: Möller, A Marthe Baumgartner, Susanne E Kühne, Rinaldo Peter, Jochen affil: Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam , Noord-Holland, the Netherlands su: Interpersonal communication Videos Streaming video & television sug: subj: Interpersonal communication Videos Video recording merchant wholesalers Audio and Video Equipment Manufacturing Motion Picture and Video Production Internet Publishing and Broadcasting and Web Search Portals Streaming video & television ab: Online video platforms often present videos together with social information in the form of user comments and likes. This study tested two hypotheses about how this merger of mass and interpersonal communication on online video platforms shapes viewers' evaluations and enjoyment of online videos. Whereas the judgement effect hypothesis states that social information alters viewers' video evaluations, the processing effect hypothesis poses that it influences viewers' enjoyment while they are watching videos. Using real-time response measures, this experiment pitted both hypotheses against each other. The results indicate that if viewers are exposed to social information before watching a video, a processing effect emerges on their enjoyment as they are watching. If viewers are exposed to social information after watching a video, a judgement effect on their retrospective video enjoyment occurs but not on their video evaluations. These new insights advance our understanding of how social information affects video viewers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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