Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.

This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate implicit memory for the brand, and we explored whether program-type (sexual or...

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Detalles Bibliográficos

Publicado en:	Perceptual & Motor Skills Vol. 128; no. 2; pp. 692 - 714
Autores principales:	Lawrence, Helena, Furnham, Adrian, McClelland, Alastair
Formato:	Artículo
Publicado:	Sage Publications Inc. Apr2021
Materias:	Advertising Business Mass media Memory Human sexuality Sex customs Women
Acceso en línea:	Ver este registro en EBSCOhost