El SEO en la empresa periodística: percepciones y elementos clave para su adopción en las redacciones.
Introduction. The importance that media professionals give to search engine positioning in journalistic writing and its different dimensions is analyzed. Specifically, the perception of journalism professionals is studied after the recent application of Search Engine Optimization (SEO) strategies in...
| Publicado en: | Revista Latina de Comunicación Social no. 79; pp. 27 - 45 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2021
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149285615&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149285615 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2021 iid: 79 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 149285615 10.4185/RLCS-2020-1487 ppf: 27 ppct: 18 formats: fmt: @attributes: type: P size: 2.4MB tig: atl: El SEO en la empresa periodística: percepciones y elementos clave para su adopción en las redacciones. aug: au: Lopezosa, Carlos Trillo-Domínguez, Magdalena Codina, Lluís Cabrera Méndez, Marga affil: Universitat Pompeu Fabra. España Universidad de Granada. España Universitat Politècnica de València. España su: Participant observation Search engine optimization Semi-structured interviews Online journalism Research & development Web search engines Search engines sug: subj: Participant observation Internet Publishing and Broadcasting and Web Search Portals Research and Development in Biotechnology Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology) Search engine optimization Semi-structured interviews Online journalism Research & development Web search engines Search engines keyword: Digital news media Search Engine Optimization website visibility Cibermedios Digital news media Online journalism periodismo online posicionamiento en buscadores Search Engine Optimization SEO visibilidad web website visibility Digital news media Search Engine Optimization website visibility Cibermedios Digital news media Online journalism periodismo online posicionamiento en buscadores Search Engine Optimization SEO visibilidad web website visibility ab: Introduction. The importance that media professionals give to search engine positioning in journalistic writing and its different dimensions is analyzed. Specifically, the perception of journalism professionals is studied after the recent application of Search Engine Optimization (SEO) strategies in the Diario de Sevilla, a Joly Group cybermedia, with a tradition on paper and that, as of May 2018, created a specific web positioning department that would be its pilot project for the gradual transformation of the rest of its headers. Methodology. For the development of this research, participant observation, semi-structured interviews, and frequency analysis of terms from the company's internal manual on search engine positioning strategies have been applied. Conclusions. All this has made it possible to know the perception that professionals in this sector have of SEO, identify the possibilities of its application in news production, and propose a framework for the location of SEO in a digital newspaper. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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