El SEO en la empresa periodística: percepciones y elementos clave para su adopción en las redacciones.

Introduction. The importance that media professionals give to search engine positioning in journalistic writing and its different dimensions is analyzed. Specifically, the perception of journalism professionals is studied after the recent application of Search Engine Optimization (SEO) strategies in...

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Bibliographic Details

Published in:	Revista Latina de Comunicación Social no. 79; pp. 27 - 45
Main Authors:	Lopezosa, Carlos, Trillo-Domínguez, Magdalena, Codina, Lluís, Cabrera Méndez, Marga
Format:	Article
Published:	Revista Latina de Comunicacion Social 2021
Subjects:	Participant observation Search engine optimization Semi-structured interviews Online journalism Research & development Web search engines Search engines
Online Access:	View this record in EBSCOhost