Web Content Strategy in Practice within Academic Libraries.
Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of profes...
| Publicado en: | Information Technology & Libraries Vol. 40; no. 1; pp. 1 - 47 |
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| Autores principales: | , |
| Formato: | questionnaire/scale research tables/charts Journal Article |
| Publicado: |
American Library Association
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries. |
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