Web Content Strategy in Practice within Academic Libraries.

Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of profes...

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Publicado en:Information Technology & Libraries Vol. 40; no. 1; pp. 1 - 47
Autores principales: McDonald, Courtney, Burkhardt, Heidi
Formato: questionnaire/scale research tables/charts Journal Article
Publicado: American Library Association 2021
Acceso en línea:Ver este registro en EBSCOhost
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      pub: American Library Association
      place: Chicago, Illinois
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        atl: Web Content Strategy in Practice within Academic Libraries.
      aug:
        au:
          McDonald, Courtney
          Burkhardt, Heidi
        affil: Associate Professor and User Experience Librarian, University of Colorado Boulder
      sug:
        subj:
          Libraries, Academic
          World Wide Web
          Electronic Publishing
          Information Management
          Human
          Surveys
          Information Technology
          Organizational Structure
          Workflow
          Editors
      ab: Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries.
      pubtype: Academic Journal
      doctype:
        questionnaire/scale
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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