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Las asignaturas de creatividad y estrategia en los Grados en Comunicación en España.

Training in competency-based learning model that the European Higher Education Area (EHEA) established is focused on university education to adapt to the needs of the occupational market. This article examines the creative and strategic skills between competencies and profiles proposed by ANECA (200...

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Published in:Revista Latina de Comunicación Social no. 77; pp. 143 - 179
Main Author: Castelló-Martínez, Araceli
Format: Article
Published: Revista Latina de Comunicacion Social 2020
Subjects:
Spain
Public relations
Higher education
Advertising
Communication strategies
Online Access:View this record in EBSCOhost