| Sumario: | Introduction. The evolution of the internet and new technologies have transformed the media ecosystem, opening the door to new narrative trends. In this scenario, many news media outlets have begun to use technologies such as virtual reality and resources like 360-degree video in their production processes, which constitutes a novel form of journalism production known as Immersive Journalism. Methods. The aim of this article is to analyse how European news media outlets organise and disseminate their immersive offer (360-degree videos) based on the study of seven case studies in order to determine whether their strategies in fact help users to locate, search and access such contents. Results and conclusions. The study concludes that the diverse sections and apps of the seven cases analysed exhibit several weaknesses that complicate the access and, consequently, the consumption of the 360-degree videos available.
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