Constructing the image of Japan as a tourist destination: translation procedures for culture-specific items.

This study investigates translation procedures employed for culture-specific items (CSIs) in Japanese tourism texts. Quantitative corpus-based methods were used to examine a unidirectional parallel corpus of texts gathered from websites promoting tourism to regional destinations. The aim of the anal...

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Published in:Perspectives: Studies in Translatology Vol. 29; no. 3; pp. 407 - 426
Main Author: Turzynski-Azimi, Angela
Format: Article
Published: Taylor & Francis Ltd Jun2021
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Jun2021
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        10.1080/0907676X.2020.1758734
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        atl: Constructing the image of Japan as a tourist destination: translation procedures for culture-specific items.
      aug:
        au: Turzynski-Azimi, Angela
        affil: Department of Linguistics, Macquarie University, Sydney, Australia
      su:
        Tourist attractions
        Tourism websites
        Translations
        Translating & interpreting
        Japanese literature
        Literature translations
        Japan
      sug:
        subj:
          Japan
          Tourist attractions
          Tourism websites
          Translations
          Translating & interpreting
          Japanese literature
          Literature translations
      keyword:
        culture-specific items
        Tourism
        translation procedures
      ab: This study investigates translation procedures employed for culture-specific items (CSIs) in Japanese tourism texts. Quantitative corpus-based methods were used to examine a unidirectional parallel corpus of texts gathered from websites promoting tourism to regional destinations. The aim of the analysis was to determine whether, and if so how, translation procedures for CSIs are conditioned by CSI category, and the impact exerted at the macro level on the image of Japan as a tourist destination. The analysis reveals that CSI category is a conditioning factor modulating the choice of translation procedure. Drawing on Lawrence Venuti's conceptual framework of domestication and foreignisation, the findings suggest a predominant tendency towards domestication in the translation of CSIs in Japanese tourism literature, airbrushing the strangeness of the source text. A key contribution is the incorporation of quantitative methods to analyse the translation of CSIs in tourism texts, notably in culturally remote source and target language communities.
      pubtype: Academic Journal
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    language: English
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      custom: Copyright of Perspectives: Studies in Translatology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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