Promoting Smoking Cessation in China: Using an Expansion of the EPPM with Other-oriented Threat.
This study explored strategies to increase Chinese smokers' cessation intentions, using the extended parallel processing model, or EPPM. A 2 × 2 × 2 factorial experiment was designed to examine the effects of self-oriented threat (present vs. absent), other-oriented threat (present vs. absent), and...
| Publicado en: | Journal of Health Communication Vol. 26; no. 3; pp. 174 - 184 |
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| Autores principales: | , |
| Formato: | research Journal Article |
| Publicado: |
Taylor & Francis Ltd
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |