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Promoting Smoking Cessation in China: Using an Expansion of the EPPM with Other-oriented Threat.

This study explored strategies to increase Chinese smokers' cessation intentions, using the extended parallel processing model, or EPPM. A 2 × 2 × 2 factorial experiment was designed to examine the effects of self-oriented threat (present vs. absent), other-oriented threat (present vs. absent), and...

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Published in:Journal of Health Communication Vol. 26; no. 3; pp. 174 - 184
Main Authors: Chen, Minyi, Chen, Liang
Format: research Journal Article
Published: Taylor & Francis Ltd 2021
Online Access:View this record in EBSCOhost
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        10810730
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      jtl: Journal of Health Communication
      issn: 10810730
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      dt: 2021
      vid: 26
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      pub: Taylor & Francis Ltd
      place: Philadelphia, Pennsylvania
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        10.1080/10810730.2021.1906360
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        150608293
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        atl: Promoting Smoking Cessation in China: Using an Expansion of the EPPM with Other-oriented Threat.
      aug:
        au:
          Chen, Minyi
          Chen, Liang
        affil: Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
      sug:
        subj:
          Smoking Cessation
          Fear
          Adolescence
          China
          Male
          Human
          Adult
          Models, Psychological
          Female
          Middle Age
          Intention
          Comparative Studies
          Multicenter Studies
          Evaluation Research
          Validation Studies
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Male
          Female
      ab: This study explored strategies to increase Chinese smokers' cessation intentions, using the extended parallel processing model, or EPPM. A 2 × 2 × 2 factorial experiment was designed to examine the effects of self-oriented threat (present vs. absent), other-oriented threat (present vs. absent), and efficacy (present vs. absent) on smoking cessation intention. A total of 324 Chinese smokers aged 18-64 years participated in this study. The results revealed significant main effects of self-oriented threat, other-oriented threat, and efficacy on cessation intentions. Moreover, the presence of other-oriented threat was important, and the combination of presence of other-oriented threat and the presence of efficacy led to the greatest willingness to quit smoking, regardless of the presence of a self-oriented threat.
      pubtype: Academic Journal
      doctype:
        research
        Journal Article
      ougenre: Article
    language: English
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