Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies.

Public branding is a new governance strategy in the public sector. Local governments, for instance, use brands to attract target groups to the city, such companies, tourists, or citizens. But how do target groups actually value this governance strategy? This article zooms in on the purpose of brandi...

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Bibliographic Details

Published in:	Public Administration Review Vol. 81; no. 4; pp. 752 - 763
Main Authors:	Stevens, Vidar, Klijn, Erik Hans, Warsen, Rianne
Format:	Article
Published:	Wiley-Blackwell Jul2021
Subjects:	Public administration Business enterprises Markets Branding (Marketing)
Online Access:	View this record in EBSCOhost