Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies.

Public branding is a new governance strategy in the public sector. Local governments, for instance, use brands to attract target groups to the city, such companies, tourists, or citizens. But how do target groups actually value this governance strategy? This article zooms in on the purpose of brandi...

Descripción completa

Detalles Bibliográficos

Publicado en:	Public Administration Review Vol. 81; no. 4; pp. 752 - 763
Autores principales:	Stevens, Vidar, Klijn, Erik Hans, Warsen, Rianne
Formato:	Artículo
Publicado:	Wiley-Blackwell Jul2021
Materias:	Public administration Business enterprises Markets Branding (Marketing)
Acceso en línea:	Ver este registro en EBSCOhost