Exaggeration: Advertising, Law and Medical Quackery in Britain, c. 1840–1914.

This article revisits the nineteenth-century debate about medical quackery in Britain, to examine its implications for the history of modern advertising. It makes two related claims. First, the prevalent view of advertising as a field prone to exaggeration, often taken as obvious, has a legal histor...

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Publicado en:Journal of Legal History Vol. 42; no. 2; pp. 202 - 232
Autor principal: Rosenberg, Anat
Formato: Artículo
Publicado: Taylor & Francis Ltd Aug2021
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Exaggeration: Advertising, Law and Medical Quackery in Britain, c. 1840–1914.
      aug:
        au: Rosenberg, Anat
        affil: Harry Radzyner Law School, the Interdisciplinary Center (IDC), Herzliya, Israel
      su:
        Medical laws
        British Medical Association
        Advertising laws
        Advertising
        United Kingdom
      sug:
        subj:
          United Kingdom
          Medical laws
          British Medical Association
          Advertising laws
          Advertising
      keyword:
        advertising
        Bell v Bashford and British Medical Association
        boundary work
        cultural legal history
        Dakhyl v Labouchere
        Defamation
        Hunter v Sharpe
        quackery
        Stevens v The British Medical Association
        Tucker v Wakley
      ab: This article revisits the nineteenth-century debate about medical quackery in Britain, to examine its implications for the history of modern advertising. It makes two related claims. First, the prevalent view of advertising as a field prone to exaggeration, often taken as obvious, has a legal history. The circumstances of the quackery debate led to a legal elaboration and formalization of views of advertising as an epistemologically doubtful but not illegal field. Second, advertising's status as exaggeration was part of a legally supported cultural division of labour – or legal boundary work, which carved differentiated roles for science and the market in modern Britain whereby science was increasingly defined by restraint, and the market by its lack. The analysis examines the implications, while also offering new insights on the role of law in the history of quackery, and examining untapped sources, particularly a set of libel cases that developed a legal definition of quackery.
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    language: English
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