The Use of Design in Business Strategy: What's Beneath the Surface?
For a growing number of managers, a good strategy is supposedly one that is planned by heterogeneous groups in a design studio and one that manifests itself through a creative flash that can only be expressed in colorful Post-it notes. However, what does this mean exactly? Starting from this fundame...
| Publicado en: | Design Issues Vol. 37; no. 3; pp. 78 - 89 |
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| Formato: | Artículo |
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MIT Press
Summer2021
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| Acceso en línea: | Ver este registro en EBSCOhost |