The Use of Design in Business Strategy: What's Beneath the Surface?
For a growing number of managers, a good strategy is supposedly one that is planned by heterogeneous groups in a design studio and one that manifests itself through a creative flash that can only be expressed in colorful Post-it notes. However, what does this mean exactly? Starting from this fundame...
| Publicado en: | Design Issues Vol. 37; no. 3; pp. 78 - 89 |
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| Formato: | Artículo |
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MIT Press
Summer2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=152125453&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 152125453 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 07479360 DIU jtl: Design Issues issn: 07479360 maglogo: N pubinfo: dt: Summer2021 vid: 37 iid: 3 pid: 776 pub: MIT Press artinfo: ui: 152125453 10.1162/desi_a_00649 ppf: 78 ppct: 11 formats: fmt: @attributes: type: P size: 202KB tig: atl: The Use of Design in Business Strategy: What's Beneath the Surface? aug: au: Monteiro, Guilherme Fowler A. su: Business planning Design sug: subj: Business planning Design keyword: competitive advantage design performance strategy ab: For a growing number of managers, a good strategy is supposedly one that is planned by heterogeneous groups in a design studio and one that manifests itself through a creative flash that can only be expressed in colorful Post-it notes. However, what does this mean exactly? Starting from this fundamental question, this article sketches the broad contours of a more theoretically grounded dialogue between the fields of design and strategy. The article highlights the examination of strategy problems as design problems, the role of paradoxes in strategy thinking, and the nature of design as a strategic meta-capability. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Design Issues is the property of MIT Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Design Issues holder: MIT Press dt: @attributes: year: 2021 holdings: @attributes: islocal: N |
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