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The Portrayal of Men and Women in Digital Communication: Content Analysis of Gender Roles and Gender Display in Reaction GIFs.

This article explores gender roles and gender displays in animated GIFs. The 747 most popular reaction GIFs accessible via Tenor, Giphy, and Gfycat were content analyzed. An automated approach using machine learning and a human coding approach were used to code for primary characters. Findings revea...

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Published in:International Journal of Communication (19328036) Vol. 15; pp. 462 - 493
Main Authors: ÁLVAREZ, DIEGO, GONZÁLEZ, ALEJANDRO, UBANI, CRISTINA
Format: Article
Published: University of Southern California, USC Annenberg Press 2021
Subjects:
Digital communications
Instant messaging
Graphics interchange format
Machine learning
Computer programming
Online Access:View this record in EBSCOhost

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