Market viability: a neglected concept in implementation science.

This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship-market demand-and demonstrates how assessing an innovation's potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts,...

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Publicado en:Implementation Science Vol. 16; no. 1; pp. 1 - 9
Autores principales: Proctor, Enola K., Toker, Emre, Tabak, Rachel, McKay, Virginia R., Hooley, Cole, Evanoff, Bradley
Formato: research Journal Article
Publicado: BioMed Central 11/20/2021
Acceso en línea:Ver este registro en EBSCOhost
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      dt: 11/20/2021
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      pub: BioMed Central
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        atl: Market viability: a neglected concept in implementation science.
      aug:
        au:
          Proctor, Enola K.
          Toker, Emre
          Tabak, Rachel
          McKay, Virginia R.
          Hooley, Cole
          Evanoff, Bradley
        affil: Brown School, Washington University in St. Louis, One Brookings Drive, 63130, Saint Louis, MO, USA
      sug:
        subj:
          Entrepreneurship
          Human
          Comparative Studies
          Multicenter Studies
          Evaluation Research
          Validation Studies
      ab: This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship-market demand-and demonstrates how assessing an innovation's potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists-many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science's capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.
      pubtype: Academic Journal
      doctype:
        research
        Journal Article
      ougenre: Article
    language: English
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