Market viability: a neglected concept in implementation science.

This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship-market demand-and demonstrates how assessing an innovation's potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts,...

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Detalles Bibliográficos
Publicado en:Implementation Science Vol. 16; no. 1; pp. 1 - 9
Autores principales: Proctor, Enola K., Toker, Emre, Tabak, Rachel, McKay, Virginia R., Hooley, Cole, Evanoff, Bradley
Formato: research Journal Article
Publicado: BioMed Central 11/20/2021
Acceso en línea:Ver este registro en EBSCOhost