THE ROLE OF SENSES, EMOTIONS AND THE PRINCIPLES OF THE EXPERIENCE ECONOMY IN THE CREATIVE INDUSTRIES.
Sensory features of products and services affect emotions, memories, perception, choices and consumption. The creation of new emotions or emphasising of existing ones can increase the appeal of the product or service. Furthermore, it is important for the creative industries to create products and se...
| Publicado en: | Culture Crossroads Vol. 19; pp. 230 - 243 |
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| Formato: | Artículo |
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University in Riga, Latvian Academy of Culture
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |