THE ROLE OF SENSES, EMOTIONS AND THE PRINCIPLES OF THE EXPERIENCE ECONOMY IN THE CREATIVE INDUSTRIES.

Sensory features of products and services affect emotions, memories, perception, choices and consumption. The creation of new emotions or emphasising of existing ones can increase the appeal of the product or service. Furthermore, it is important for the creative industries to create products and se...

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Detalles Bibliográficos
Publicado en:Culture Crossroads Vol. 19; pp. 230 - 243
Autor principal: Eglīte, Žanete
Formato: Artículo
Publicado: University in Riga, Latvian Academy of Culture 2021
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Acceso en línea:Ver este registro en EBSCOhost