Evaluating Didactic and Exemplar Information: Noninvasive Brain Stimulation Reveals Message-Processing Mechanisms.

People in their everyday lives encounter claims about various health, political, and economic issues. These claims are often supported by evidence based on didactic or exemplar information. In the research reported here, we use a noninvasive brain stimulation technique (transcranial Direct Current S...

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Publicado en:Communication Research Vol. 49; no. 2; pp. 268 - 296
Autores principales: Coronel, Jason C., O'Donnell, Matthew B., Beard, Elizabeth C., Hamilton, Roy H., Falk, Emily B.
Formato: Artículo
Publicado: Sage Publications Inc. Mar2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Evaluating Didactic and Exemplar Information: Noninvasive Brain Stimulation Reveals Message-Processing Mechanisms.
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        au:
          Coronel, Jason C.
          O'Donnell, Matthew B.
          Beard, Elizabeth C.
          Hamilton, Roy H.
          Falk, Emily B.
        affil:
          The Ohio State University, Columbus, USA
          University of Pennsylvania, Philadelphia, USA
          Temple University, Philadelphia, PA, USA
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        Information processing
        Brain stimulation
        Transcranial direct current stimulation
        Message processing (Telecommunication)
        Neurophysiology
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        subj:
          Information processing
          Brain stimulation
          Transcranial direct current stimulation
          Message processing (Telecommunication)
          Neurophysiology
      keyword:
        experiment
        health and/or persuasive messaging
        information processing and cognition
        neurophysiology
        neurophysiology and the brain
        experiment
        health and/or persuasive messaging
        information processing and cognition
        neurophysiology
        neurophysiology and the brain
      ab: People in their everyday lives encounter claims about various health, political, and economic issues. These claims are often supported by evidence based on didactic or exemplar information. In the research reported here, we use a noninvasive brain stimulation technique (transcranial Direct Current Stimulation [tDCS]) to examine the cognitive mechanisms underlying people's ability to support or refute claims conveyed by messages that contain didactic or exemplar information. Our results are consistent with the notion that the evaluation of didactic-based evidence engages more deliberative cognitive processes than the evaluation of exemplar information. Our study highlights the utility of tDCS in the study of message processing by demonstrating how it can be used to test the assumptions of message-processing theories.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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