Data‐driven mergers and personalization.
This article studies tech mergers that involve a large volume of consumer data. The merger links the markets for data collection and data application through a consumption synergy. The merger‐specific efficiency gains exist in the market for data application due to the consumption synergy and data‐e...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 53; no. 1; pp. 3 - 32 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Mar2022
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=155782242&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 155782242 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Mar2022 vid: 53 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 155782242 10.1111/1756-2171.12398 ppf: 3 ppct: 29 formats: fmt: – @attributes: type: T – @attributes: type: P size: 302KB tig: atl: Data‐driven mergers and personalization. aug: au: Chen, Zhijun Choe, Chongwoo Cong, Jiajia Matsushima, Noriaki affil: Department of Economics, Monash University Department of Industrial Economics, School of Management, Fudan University Institute of Social and Economic Research, Osaka University su: Acquisition of data Market pricing Market prices sug: subj: Acquisition of data Market pricing Market prices ab: This article studies tech mergers that involve a large volume of consumer data. The merger links the markets for data collection and data application through a consumption synergy. The merger‐specific efficiency gains exist in the market for data application due to the consumption synergy and data‐enabled personalization. Prices fall in the market for data collection but generally rise in the market for data application as the efficiency gains are extracted away through personalized pricing. When the consumption synergy is large enough, the merger can result in monopolization of both markets. We discuss policy implications including various merger remedies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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