Data‐driven mergers and personalization.

This article studies tech mergers that involve a large volume of consumer data. The merger links the markets for data collection and data application through a consumption synergy. The merger‐specific efficiency gains exist in the market for data application due to the consumption synergy and data‐e...

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Bibliographic Details

Published in:	RAND Journal of Economics (Wiley-Blackwell) Vol. 53; no. 1; pp. 3 - 32
Main Authors:	Chen, Zhijun, Choe, Chongwoo, Cong, Jiajia, Matsushima, Noriaki
Format:	Article
Published:	Wiley-Blackwell Mar2022
Subjects:	Acquisition of data Market pricing Market prices
Online Access:	View this record in EBSCOhost