Verbal Construction of Destination Image through Tourists' Word of Mouth with Guilin as a Reference for Destinations in China and around the World.
The discursive construction of strong and favorable destination image has been a recent topic of discussion in both discourse and tourism studies. Aiming at unpacking what image has been constructed about Guilin as a typical scenery destination in China, this study conducts a corpus based quantitati...
| Publicado en: | African & Asian Studies Vol. 21; no. 1/2; pp. 1 - 26 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Brill Academic Publishers
2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=155999220&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 155999220 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15692094 KHJ jtl: African & Asian Studies issn: 15692094 maglogo: Y pubinfo: dt: 2022 vid: 21 iid: 1/2 pid: 639 pub: Brill Academic Publishers artinfo: ui: 155999220 10.1163/15692108-12341520 ppf: 1 ppct: 25 formats: fmt: – @attributes: type: T db: hlh ui: 155999220 – @attributes: type: P db: hlh ui: 155999220 tig: atl: Verbal Construction of Destination Image through Tourists' Word of Mouth with Guilin as a Reference for Destinations in China and around the World. aug: au: Zhu, Jianbin Xia, Jiangshan Zhang, Shuanghua affil: PhD Student, School of International Studies, University of International Business and Economics, Beijing, China Associate Professor, College of Foreign Studies, Guilin University of Technology, Guangxi, China MA student, College of Foreign Studies, Guilin University of Technology, Guangxi, China Master of Art, Associate Professor, College of Foreign Studies, Guilin University of Technology, Guangxi, China su: Guilin (Guangxi Zhuangzu Zizhiqu, China) Discourse analysis Sentiment analysis International tourism Tourist attractions Tourists Traveler attitudes Travel hygiene sug: subj: Discourse analysis Sentiment analysis Guilin (Guangxi Zhuangzu Zizhiqu, China) International tourism Tourist attractions Tourists Traveler attitudes Travel hygiene keyword: destination image discourse image construction language big data destination image discourse image construction language big data ab: The discursive construction of strong and favorable destination image has been a recent topic of discussion in both discourse and tourism studies. Aiming at unpacking what image has been constructed about Guilin as a typical scenery destination in China, this study conducts a corpus based quantitative discourse analysis on tourists' word of mouth data about Guilin. Specifically, drawing on the Latent Dirichlet Allocation model, this study conducts topic-based sentiment analyses on topics in online travelers' review data to detect their sentiments and attitudes. Results indicate that international tourists, on the whole regard Guilin as an attractive destination in China with beautiful scenery, exciting river cruise and many other attractions, but improvements are still needed to boost the cost performance of traveling in Guilin. These findings are expected to provide useful insights for the development of tourist attractions in Guilin and in other similar scenery attractions around Asian and Africa as well, the promotion and marketing of their images as an international tourist destination, as well as the improvement of managerial practice. The methods proposed in the current study can also be used to analyze discursive construction of image in language big data in future studies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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