Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...
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Routledge
2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1578225&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 1578225 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Marketing Management and Communications in the Public Sector aug: au: Martial Pasquier Jean-Patrick Villeneuve sertl: Routledge Masters in Public Management isbn: 9781138655799 9781138655805 9781317222606 9781317222613 9781315622309 imageinfo: pubinfo: dt: @attributes: year: 2017 month: 01 day: 01 dtAvail: @attributes: year: 2017 month: 08 day: 23 ed: Second edition pub: Routledge pubContract: Taylor & Francis (Unlimited) place: London price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 352.748 item: 352 .748 lc: @attributes: class: JF1525.P8 item: JF 1525 .P8 artinfo: ui: 1578225 993984912 formats: fmt: – @attributes: type: EB doid: NL$1578225$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$1578225$EPUB caption: EPUB download: Y tig: atl: Marketing Management and Communications in the Public Sector ptl: Marketing Management and Communications in the Public Sector aug: au: Martial Pasquier Jean-Patrick Villeneuve su: Government publicity Communication in public administration sug: subj: BUSINESS & ECONOMICS / Marketing / General POLITICAL SCIENCE / Public Affairs & Administration Government publicity Communication in public administration ab: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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