Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...
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| Formato: | Libro |
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Routledge
2017
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| Acceso en línea: | Ver este registro en EBSCOhost |