Rhetoric and the purposes of public education: building discourse for shared responsibility.

In this study, we employ discourse analysis of US gubernatorial political advertisements to analyze the discursive struggles over the purposes of public schools. The advertisements are analyzed to demonstrate how rhetoric works to shape consent for dominant, human capital views regarding schooling's...

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Publicado en:Discourse: Studies in the Cultural Politics of Education Vol. 43; no. 4; pp. 512 - 526
Autores principales: Knight-Abowitz, Kathleen, Stitzlein, Sarah
Formato: Artículo
Publicado: Taylor & Francis Ltd Aug2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Knight-Abowitz, Kathleen
          Stitzlein, Sarah
        affil:
          Educational Leadership, Miami University, Oxford, OH, USA
          Teachers College, University of Cincinnati, Cincinnati, OH, USA
      su:
        Public education
        Discourse analysis
        Persuasion (Psychology)
        Public support
        Rhetoric
        Discourse
        Gubernatorial elections
      sug:
        subj:
          Public education
          Discourse analysis
          Persuasion (Psychology)
          Public support
          Rhetoric
          Discourse
          Gubernatorial elections
      keyword:
        democratic imagination
        education rhetoric
        educational politics
        public persuasion
      ab: In this study, we employ discourse analysis of US gubernatorial political advertisements to analyze the discursive struggles over the purposes of public schools. The advertisements are analyzed to demonstrate how rhetoric works to shape consent for dominant, human capital views regarding schooling's purposes, as well as to communicate alternative articulations of schooling's purposes which can disrupt that consent. In the latter exploration, we draw upon the approach of public persuasion, where the public is persuaded to deem something other than dominant economic values as relevant for making education decisions. We analyze alternative contextual cues that can shift citizens' impressions, leading them to weigh conflicting values toward schools differently. We offer narratives that change the meaning citizens make of schools with the aim of building public support for public schools.
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    language: English
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      custom: Copyright of Discourse: Studies in the Cultural Politics of Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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