'Living Advertisements': The Poster Ball in Australia.
In August 1900, a new type of charity event – the advertising poster ball – was introduced to Australia. The event brought together a range of pre-existing cultural forms to promote mass market brands, facilitated by a new, visual advertising culture. Over the next forty years, the poster ball was a...
| Publicado en: | Australian Historical Studies Vol. 53; no. 3; pp. 452 - 473 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Aug2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=158448404&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 158448404 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 1031461X UHS jtl: Australian Historical Studies issn: 1031461X maglogo: Y pubinfo: dt: Aug2022 vid: 53 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 158448404 10.1080/1031461X.2022.2070227 ppf: 452 ppct: 21 formats: fmt: – @attributes: type: T – @attributes: type: P size: 979KB tig: atl: 'Living Advertisements': The Poster Ball in Australia. aug: au: Dickenson, Jackie affil: University of Melbourne su: Charities Posters Advertising Communities Mass markets Visual culture Australia sug: subj: Australia Charities Posters Advertising Communities Mass markets Visual culture ab: In August 1900, a new type of charity event – the advertising poster ball – was introduced to Australia. The event brought together a range of pre-existing cultural forms to promote mass market brands, facilitated by a new, visual advertising culture. Over the next forty years, the poster ball was adopted by community groups, becoming a regular feature on the social and fundraising calendar. By harnessing people's innate longing for creative expression and shared social activity to the promotion of commercial brands, the poster ball linked these brands to pleasurable social events, helping embed them in Australian cultural memory. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Australian Historical Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Australian Historical Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2022 holdings: @attributes: islocal: N |
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