'Living Advertisements': The Poster Ball in Australia.
In August 1900, a new type of charity event – the advertising poster ball – was introduced to Australia. The event brought together a range of pre-existing cultural forms to promote mass market brands, facilitated by a new, visual advertising culture. Over the next forty years, the poster ball was a...
| Published in: | Australian Historical Studies Vol. 53; no. 3; pp. 452 - 473 |
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| Format: | Article |
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Taylor & Francis Ltd
Aug2022
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| Online Access: | View this record in EBSCOhost |