Effects of customized ratings on user evaluations of streaming television shows.
This study analyzes the effects of customized ratings on individuals' enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoym...
| Publicado en: | Atlantic Journal of Communication Vol. 30; no. 4; pp. 435 - 450 |
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| Autor principal: | |
| Formato: | Artículo |
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Taylor & Francis Ltd
Sep/Oct2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This study analyzes the effects of customized ratings on individuals' enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed. |
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