Effects of customized ratings on user evaluations of streaming television shows.

This study analyzes the effects of customized ratings on individuals' enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoym...

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Detalles Bibliográficos
Publicado en:Atlantic Journal of Communication Vol. 30; no. 4; pp. 435 - 450
Autor principal: Saks, Jeremy
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep/Oct2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Effects of customized ratings on user evaluations of streaming television shows.
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        au: Saks, Jeremy
        affil: Assistant Professor of Digital Journalism, Old Dominion University, Norfolk, Virginia, USA
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        Streaming video & television
        Television programs
        Television program ratings
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          Streaming video & television
          Television programs
          Television program ratings
      ab: This study analyzes the effects of customized ratings on individuals' enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.
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