Perceived Quality of WhatsApp Reference Service: A Quantitative Study from User Perspectives.

Academic libraries are experiencing significant changes and making efforts to deliver their service in the digital environment. Libraries are transforming from being places for reading to extensions of the classroom and learning spaces. Due to the globalized digital environment and intense competiti...

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Publicado en:Information Technology & Libraries Vol. 41; no. 3; pp. 1 - 18
Autores principales: Yan Guo, Hiu Ching Lam, Apple, Chiu, Dickson K. W., Ho, Kevin K. W.
Formato: research tables/charts Journal Article
Publicado: American Library Association Sep2022
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep2022
      vid: 41
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      pub: American Library Association
      place: Chicago, Illinois
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        atl: Perceived Quality of WhatsApp Reference Service: A Quantitative Study from User Perspectives.
      aug:
        au:
          Yan Guo
          Hiu Ching Lam, Apple
          Chiu, Dickson K. W.
          Ho, Kevin K. W.
        affil: MSc(LIM) Graduate, Faculty of Education, The University of Hong Kong
      sug:
        subj:
          Mobile Applications Utilization
          Quality of Life
          Libraries, Academic Hong Kong
          Consumer Satisfaction Evaluation
          Library Reference Services
          Human
          Male
          Female
          Adolescence
          Young Adult
          Adult
          Middle Age
          Quantitative Studies
          Hong Kong
          Multiple Regression
          Regression
          Coefficient alpha
          Descriptive Statistics
          Surveys
          Social Media
          Literature Review
          Data Analysis Software
          Bivariate Statistics
          Summated Rating Scaling
          Analysis of Variance
          Post Hoc Analysis
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Male
          Female
      ab: Academic libraries are experiencing significant changes and making efforts to deliver their service in the digital environment. Libraries are transforming from being places for reading to extensions of the classroom and learning spaces. Due to the globalized digital environment and intense competition, libraries are trying to improve their service quality through various evaluations. As reference service is crucial to users, this study explores user satisfaction towards the reference service through WhatsApp, a social media instant messenger, at a major university in Hong Kong and discusses the correlation between the satisfaction rating and three variables. Suggestions and recommendations are raised for future improvements. The study also sheds light on the usage of reference services through instant messaging in other academic libraries.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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