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From user-generated content to a user-generated aesthetic: Instagram, corporate vernacularization, and the intimate life of brands.

This paper calls for renewed critical examination of the representational practices of commercial brands on social media, in particular their appropriation and adaptation of user-generated “amateur” or “vernacular” cultural styles. It proposes that this appropriation parallels processes of professio...

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Published in:Media, Culture & Society Vol. 44; no. 7; pp. 1235 - 1255
Main Authors: Simatzkin-Ohana, Liron, Frosh, Paul
Format: Article
Published: Sage Publications, Ltd. Oct2022
Subjects:
Social media
Aesthetics
User-generated content
Brand name products
Clothing industry
Parallel processing
Online Access:View this record in EBSCOhost