From user-generated content to a user-generated aesthetic: Instagram, corporate vernacularization, and the intimate life of brands.
This paper calls for renewed critical examination of the representational practices of commercial brands on social media, in particular their appropriation and adaptation of user-generated “amateur” or “vernacular” cultural styles. It proposes that this appropriation parallels processes of professio...
| Publicado en: | Media, Culture & Society Vol. 44; no. 7; pp. 1235 - 1255 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications, Ltd.
Oct2022
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |