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Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics.

Publicado en:Journal of Business Ethics Vol. 181; no. 4; pp. 997 - 1014
Autores principales: Wilson, Andrew E., Darke, Peter R., Sengupta, Jaideep
Formato: Artículo
Publicado: Springer Nature Dec2022
Acceso en línea:Ver este registro en EBSCOhost
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          Wilson, Andrew E.
          Darke, Peter R.
          Sengupta, Jaideep
        affil:
          Sawyer Business School, Suffolk University, 8 Ashburton Place, 02108, Boston, MA, USA
          Schulich School of Business, York University, 4700 Keele St, M3J 1P3, Toronto, ON, Canada
          Department of Marketing, HKUST, Clear Water Bay, Jiulong, Hong Kong
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      doctype: Article
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    language: English
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