Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics.
| Published in: | Journal of Business Ethics Vol. 181; no. 4; pp. 997 - 1014 |
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| Main Authors: | , , |
| Format: | Article |
| Published: |
Springer Nature
Dec2022
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| Online Access: | View this record in EBSCOhost |
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