| Sumario: | The aim of this study is to analyze the Twitter using practices of football clubs in the Turkish Spor Toto Super League. Between January 1st and February 28th, 2022, Beşiktaş JK, Fenerbahçe SK and Galatasaray SK, who took part in the Super League and had the highest number of followers on Twitter, evaluated their written and visual posts on Twitter. For research 1409 tweets was analyzed according to the content analysis method. The data was first processed into the Microsoft Excel program with the coding guide and then the data were transferred to the SPSS (Statistical Package for the Social Sciences) program and data analysis was done. In the study, it was concluded that Beşiktaş JK, Fenerbahçe SK and Galatasaray SK only use Twitter to send messages, similar to traditional media usage, and avoid interacting with their fans. In addition, it has been seen that clubs are not successful in using Twitter's features that provide two-way interaction such as quoting, tagging and hashtags. The use of Twitter as a one-way bulletin board has weakened the interaction between users and team.
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