Türkiye Spor Toto Süper Lig'de Yer Alan Futbol Kulüplerinin Twitter Kullanım Pratiklerinin İncelenmesi.
The aim of this study is to analyze the Twitter using practices of football clubs in the Turkish Spor Toto Super League. Between January 1st and February 28th, 2022, Beşiktaş JK, Fenerbahçe SK and Galatasaray SK, who took part in the Super League and had the highest number of followers on Twitter, e...
| Publicado en: | Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi no. 49; pp. 315 - 333 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Selcuk University Journal of Social Sciences Institute (SUSBED)
2022
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=161109939&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 161109939 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 13021796 4V8P jtl: Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi issn: 13021796 maglogo: N pubinfo: dt: 2022 iid: 49 pid: 34637 pub: Selcuk University Journal of Social Sciences Institute (SUSBED) artinfo: ui: 161109939 10.52642/susbed.1162316 ppf: 315 ppct: 18 formats: tig: atl: Türkiye Spor Toto Süper Lig'de Yer Alan Futbol Kulüplerinin Twitter Kullanım Pratiklerinin İncelenmesi. aug: au: ŞİMŞEK, Atacan KOÇAK, Ahmet affil: Dr. Öğr. Üyesi, Bolu Abant İzzet Baysal Üniversitesi Uzman, TVNET su: SPSS (Computer software) X Corp. Microblogs Two-way communication Content analysis Data analysis sug: subj: Microblogs Two-way communication Content analysis X Corp. Data analysis SPSS (Computer software) keyword: Football Clubs Social Media Futbol Kulüpleri Sosyal Medya Football Clubs Social Media Futbol Kulüpleri Sosyal Medya ab: The aim of this study is to analyze the Twitter using practices of football clubs in the Turkish Spor Toto Super League. Between January 1st and February 28th, 2022, Beşiktaş JK, Fenerbahçe SK and Galatasaray SK, who took part in the Super League and had the highest number of followers on Twitter, evaluated their written and visual posts on Twitter. For research 1409 tweets was analyzed according to the content analysis method. The data was first processed into the Microsoft Excel program with the coding guide and then the data were transferred to the SPSS (Statistical Package for the Social Sciences) program and data analysis was done. In the study, it was concluded that Beşiktaş JK, Fenerbahçe SK and Galatasaray SK only use Twitter to send messages, similar to traditional media usage, and avoid interacting with their fans. In addition, it has been seen that clubs are not successful in using Twitter's features that provide two-way interaction such as quoting, tagging and hashtags. The use of Twitter as a one-way bulletin board has weakened the interaction between users and team. pubtype: Academic Journal doctype: Article src: R language: Turkish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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