Towards a definition of transcreation: a systematic literature review.
'Transcreation' has appeared in the last decade as a translation-related activity consisting in the creative reinterpretation of texts to suit the characteristics of an intended audience. However, the scientific literature surrounding transcreation does not offer a homogenous definition of the term....
| Publicado en: | Perspectives: Studies in Translatology Vol. 31; no. 2; pp. 347 - 365 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Apr2023
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=162174857&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 162174857 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 0907676X S2F jtl: Perspectives: Studies in Translatology issn: 0907676X maglogo: N pubinfo: dt: Apr2023 vid: 31 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 162174857 10.1080/0907676X.2021.2004177 ppf: 347 ppct: 18 formats: fmt: – @attributes: type: T – @attributes: type: P size: 2MB tig: atl: Towards a definition of transcreation: a systematic literature review. aug: au: Díaz-Millón, Mar Olvera-Lobo, María Dolores affil: Department of Translation and Interpreting, University of Granada, Granada, Spain Department of Information and Communication Sciences, University of Granada, Granada, Spain su: Scientific literature Critical analysis Definitions Content analysis University research sug: subj: Scientific literature Critical analysis Definitions Content analysis University research keyword: critical analysis qualitative analysis systematic literature review Transcreation translation studies ab: 'Transcreation' has appeared in the last decade as a translation-related activity consisting in the creative reinterpretation of texts to suit the characteristics of an intended audience. However, the scientific literature surrounding transcreation does not offer a homogenous definition of the term. Given these disparities, the main objective of this work is to create a reliable source of reviewed scientific information about the topic. A sample of scientific works regarding the topic 'transcreation' has been compiled from databases and repositories of recognized reliability and has been analyzed with a qualitative data analysis software (NVivo). Findings show that research on transcreation expanded significantly between 2015 and 2019 and that most studies are of a qualitative nature. A critical analysis of the content connects transcreation with other fields of research: translation, communication, advertising and poetry. Following a concept-centric approach, this Systematic Literature Review has permitted the formulation of definitions for transcreation and the landscape of academic research on the topic to be outlined. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Perspectives: Studies in Translatology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Perspectives: Studies in Translatology holder: Taylor & Francis Ltd dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
|---|